Starting with humble beginnings in a suburban cafe and roasting coffee at home, Sasa saw an opportunity to provide high quality and ethically sourced coffee
to Australia and the world. In 2008, his first company ONA Coffee was born and within a short time, began supplying roasted coffees to businesses around his home town, Canberra. In 2011, his second company Project Origin was established as an initiative to ethically source coffee and now, sources coffee from 12 countries around the world and works with hundreds of coffee farmers.

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Sasa heads these two companies, which have expanded into international organisations that employ more than 150 people. His love of coffee service in his first cafe has also led to the establishment of more venues in Canberra, Sydney and Melbourne.